Digital Gold Rush: Why Equinix Remains My Highest Conviction Data Center Play

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Let's face it - the data center world has gone absolutely bonkers lately. Every company with a few server racks and a cooling system is suddenly rebranding itself as "AI-ready" and watching their stock price soar. It's enough to make a seasoned investor skeptical.

I've been tracking this sector since before AI was the three-letter acronym du jour, and after digging through earnings calls, touring facilities, and speaking with industry insiders, I keep circling back to one name: Equinix. Not the flashiest player, perhaps, but EQIX has quietly positioned itself as what I consider the most compelling investment in the space, with realistic upside to $1,100 by late 2025.

The Interconnection Moat Nobody Talks About

Here's what most retail investors miss when eyeballing data center stocks: location and interconnection density matter more than raw power capacity. A lot more.

Equinix didn't just build random facilities wherever land was cheap. They've spent decades—yes, decades—creating what amounts to digital town squares where over 10,000 customers directly connect to each other. Once your business establishes itself in this ecosystem, good luck justifying a move to your board. The switching costs aren't just high; they're potentially business-disrupting.

I was talking with a CIO at a major financial services firm last month who put it perfectly: "Moving from Equinix would be like trying to relocate a medieval town because you found cheaper land 20 miles away. The town works because everyone's already there."

Look at their quarterly reports and you'll notice interconnection revenue consistently outpacing base colocation growth. This isn't an accident. It's Warren Buffett's economic moat principle playing out in server form.

Cutting Through the AI Noise

Now, about all this AI hysteria...

While everyone's obsessing over who can build the biggest power-hungry campuses for training models (I'm looking at you, Digital Realty), they're missing the more sustainable opportunity: deployment infrastructure.

After these massive models finish training, companies need to deploy them closer to users. Physics still matters—latency is still the enemy of good user experience. And guess who has facilities strategically positioned across 71 metros in 32 countries? Yep.

Having covered tech infrastructure since the early cloud transition days, I've seen this movie before. The initial gold rush focuses on centralized capacity, but the longer-term play is distributed deployment. Equinix is quietly seeing customers request higher power density in existing footprints, which translates to better economics without proportional capex increases.

That's the kind of evolution that doesn't make splashy headlines but does drive sustained profitability.

The Global Chess Game

Another angle that deserves more attention: digital sovereignty requirements are creating a fragmented global data landscape. Brazil wants financial data kept local. Germany has strict rules about citizen information. India keeps changing its data localization laws (frustratingly so).

For multinational enterprises, this regulatory patchwork is a nightmare... unless you partner with someone who already has compliant facilities in all these markets.

Equinix didn't just stumble into global expansion; they methodically entered markets years before competitors recognized their strategic value. This isn't just about having impressive dots on a corporate PowerPoint map—it's about having established relationships with local regulators, utilities, and business ecosystems.

(Side note: I've visited their Singapore facilities twice, and the difference between being an established player versus a newcomer in highly-regulated Asian markets cannot be overstated.)

Show Me the Money

While newer players might offer more speculative upside—especially those with crypto exposure like NorthStar or Iris Energy—they come with significantly higher risk profiles and business models that haven't weathered a full economic cycle.

I prefer investments where I can sleep at night.

Equinix maintains what I'd call a fortress balance sheet with investment grade ratings, disciplined capital allocation, and a growing dividend. Their AFFO per share has grown at a 10% CAGR over the past decade. Not too shabby for what some mistakenly consider a "boring" REIT.

Their structure also offers an interesting hybrid: real estate stability with technology growth potential. In today's higher-for-longer interest rate world (which still hasn't fully adjusted, if you ask me), their financial discipline becomes even more valuable.

The Bottom Line

My $1,100 price target for end of 2025 represents about 30% upside from current levels with substantially lower risk than many alternatives. I'm basing this on a 25x multiple on 2025 estimated AFFO of roughly $44 per share.

For those with longer time horizons, I see a path to $1,400-1,500 by 2027 as AI deployment accelerates and their higher-margin interconnection revenues continue expanding.

Is Equinix the most exciting name in the space? Probably not. You won't see them announcing 300MW campuses every other week or jumping on earnings calls to tout how many NVIDIA chips they're installing.

But sometimes boring is beautiful, especially when it comes with consistent growth and an expanding competitive advantage. I've learned the hard way that in technology infrastructure, the tortoise often outruns the hare—particularly when that tortoise has been quietly building an interconnection empire that gets more valuable every year.